click to enlargeThe spirit behind AKO MISMO is DDB Cares, the corporate social responsibility arm of the DDB Group in the Philippines, a group of companies engaged in the business of communications. For many years now, DDB Cares has championed advocacies it firmly believes in: protecting the environment, supporting the rights of women, the education of children, voting responsibly, to name a few.
AKO MISMO is a social advocacy undertaken by us, with the support of the PLDT Smart Foundation.
DDB Cares believes there is an urgent need to bring hope to Filipinos, particularly the youth, in the face of growing cynicism that is heightened by the current political, economic, social and moral crises.
We also believe that most Filipinos still desire change and would like to overcome the manifestation of hopelessness which is apathy. This change can emanate from the power of the individual contributing in small, meaningful ways and building up to a collective effort that can change the nation.
AKO MISMO is a social advocacy undertaken by us, with the support of the PLDT Smart Foundation.
DDB Cares believes there is an urgent need to bring hope to Filipinos, particularly the youth, in the face of growing cynicism that is heightened by the current political, economic, social and moral crises.
We also believe that most Filipinos still desire change and would like to overcome the manifestation of hopelessness which is apathy. This change can emanate from the power of the individual contributing in small, meaningful ways and building up to a collective effort that can change the nation.
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